Private-label products or services, also known as \"phantom brands\", are typically those manufactured or provided by one company for offer under another company\'s brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as \"premium\" brands to compete with existing \"name\" brands.
Globally, the rise in private label brands is driven by cost differences between premium brands and private labels, rise in number of customer walk-in to supermarkets and hypermarkets, and increasing marketing campaigns for private labels. On the other hand, consumer preferences to buy branded/leading brand\'s products couple with heavy discount campaigns by mainstream brands are likely to restrain the growth in the private label packaged food market. The use of digital platforms and growing online presence of large retailers is likely to provide opportunities for the players packaged food private label market.
In 2019, the market size of Packaged Food Private Label is xx million US$ and it will reach xx million US$ in 2025, growing at a CAGR of 3.5% from 2019; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period.
In this report, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Packaged Food Private Label.
This report studies the global market size of Packaged Food Private Label, especially focuses on the key regions like United States, European Union, China, and other regions (Japan, Korea, India and Southeast Asia).
This study presents the Packaged Food Private Label sales volume, revenue, market share and growth rate for each key company, and also covers the breakdown data (sales, revenue and market share) by regions, type and applications. history breakdown data from 2014 to 2019, and forecast to 2025.
For top companies in United States, European Union and China, this report investigates and analyzes the production, value, price, market share and growth rate for the top manufacturers, key data from 2014 to 2019.
In global market, the following companies are covered:
Cargill Inc
Kroger
Wallmart
Costco
Reliance Retail
Trader Joes
Algood Food Company
Attune Foods Llc
Archer Farms
Market Segment by Product Type
Ingredients and Extracts
Sweet and Savory Snacks
Bakery and Confectionery
Oils and Fats
Dairy and Dairy Product
Beverages
Sauces and Dressings
Others
Market Segment by Application
Supermarkets/hypermarkets
Online/e-retails
Others
Key Regions split in this report: breakdown data for each region.
United States
China
European Union
Rest of World (Japan, Korea, India and Southeast Asia)